De hoofdstukken in het gratis te downloaden boek The Event Professional's Handbook:
- ‘Events: Creating Emotional Memorabilia, From Band to Brand’ by Kevin Jackson, Director of Ideas and Innovation, The Experience is the Marketing
- ‘There’s Always Going to be the Human Need to Gather, and we Can Try to Create Another Understanding of it’ by Debs Armstrong, CEO, Strong & Co
- ‘The Magic Moments’ by Chris Baréz Brown, Founder, Upping Your Elvis
- ‘Events – The Real Social Media’ by Simon Burton, CEO, Exposure Communications
- ‘The Trade Show Market in Southeast Asia’ by Mark Cochrane, Managing Director, Business Strategies Group, Regional Manager in Asia, UFI
- ‘Why Events Are a More Effective Tool to Support Brands’ by Nick de Bois, Chairman, UK Events Industry Board
- ‘Work Hard, Play Hard and Be Kind’ by Sean Doyle, Director of Brand and Creative, Clive
- ‘The Impossible is the Possible in the Events Industry’ by Tracy Halliwell, Director of Business Tourism and Major Events, London & Partners
- ‘The Changing Face of Sponsorship’ by Chris Hornbuckle, Founder, Sports Optimus
- ‘Bums on Seats: The Art of Audience Acquisition’ by Simon Hughes, Managing Partner, MCHA Ltd
- ‘The Attendee Experience of the Future – Will you be Ready?’ by Brian Ludwig, Senior Vice President, Cvent
- ‘Producing Brilliant Experiences is a Balance Between Art and Science’ by Jason Megson, Managing Director, George P. Johnson
- ‘Sports Events’ by Nigel Rushman, Founder, Rushmans
- ‘Planning an Event like a Celebrity’ by Jason Allan Scott, Premier Party Planner
- ‘Experience is Bigger Than Just the Event’ by Bonny Shapira, Leader, Cisco Live EMEA
- ‘Technology May Facilitate and Enhance a Real Human Experience But Never Replace it’ by Mark Smith, Marketing Director, GSMA
- ‘The Art of Engagement’ by Peter Wardell, Magician, Speaker and Founder of Unconventional Speakers
- ‘Events Are Like a Chemical Reaction’ by Björn Wigforss, Marcom Director for Events, Microsoft
>> Gratis download via Amazon: The Event Professional's Handbook
