Neuroscience: the proof of live communication and experience marketing

Welcome on this special webpage of the Dutch eventmediaplatform EventBranche.nl. As a platform we strongly believe in the power and impact of 'live' within this marcom-mix and at the same time we are very proud of the Dutch eventindustry that uses new tools, creativity and smart strategies to create the upmost impact and effect. But most of the time we use our gut feeling to explain why the impact of 'live' is so big. Now, we can proof it with science. We proudly present a neuroscientific breakthrough: 

DOWNLOAD THE PRESS RELEASE or CLICK ON THE LOGO BELOW:

SPECIAL EDITION:

In the coming weeks EventBranche.nl will publish an editorial special based on this research. What does it mean for marketing and communication? What does it mean for experiences and events? Combined with some developments in the eventindustry, answers to questions for events within the corona-crisis and some perfect cases, this is that one magazine you save forever. If you wanna be notified whenever this publication goes 'live'? Just send us an email and you'll be the first to know: sjoerd@eventbranche.nl 

- This page is in English because of the international impact of this research. You can find the Dutch press release in an article at EventBranche.nl: Nederlands hersenonderzoek toont meerwaarde van live events aan -