Brand & Marketing Manager (SaaS)

Do you get excited about creating content, newsletters, social media, and generating traffic to our website through Adwords, SEO, Ad campaigns and to ensure potential customers are considering our SaaS solution for their physical or virtual events? Ready to keep our brand up to date after the current rebranding we are doing and set rules & structures? And would you like to do this at a rapidly growing scale-up without bureaucracy and all sorts of rules and procedures, but with freedom & responsibility?

Our business has been growing rapidly in the past years and the current covid-19 developments have increased the number of leads and potential customers requests dramatically. As we are an event tooling company and virtual meetings and -events are becoming increasingly common, we expect continuing growth for 2021. Even more, a reason to expand the team with a Brand & Marketing Manager.

Who is NetworkTables? NetworkTables.com is a software tool for event organizers to help their event attendees meet relevant people at their events. Our mission is to make it as easy as possible for event attendees to meet relevant people at events. We are the first event networking tool that seamlessly integrates with event ticketing tools so that event attendees directly use NetworkTables without creating another profile, downloading an event app, or filling in another annoying long questionnaire.

We are an internationally oriented start-up, operating in 42+ countries and counting. We work with clients like Reed, BMW, Universities, Governments, and mid-size enterprises. We are also very proud to be an award-winning company, being named the ‘most innovative event technology company’ the past three years in a row! In light of recent affairs, we’ve been nominated for the Top 50 Virtual Meetings & Events Innovators prize.

Check out this video interview with our Founder Matthijs Otto on what it is to work for NetworkTables:

What will you be doing?

We believe in creating a scalable sales organization using automated sales and marketing strategies. Those are already in place, but we are continuously working on optimizing them for scalability purposes. As a Brand & Marketing Manager, you’ll be the link between our product and our (potential) customers. You will be responsible for:

• Keeping our brand-aligned and up to date
• Communicating product updates
• Getting competitor/ customer insights / spotting market trends
• Creating educational content for customers
• Generating inbound leads through Adwords, SEO, and social media channels
• Pushing out the news through our PR agencies and contacts
• Brand & Marketing strategy on the top level.
• Using a variety of methodologies to measure campaign effectiveness, attribution, and ROI
• Developing sales enablement materials and product marketing initiatives with commercial value
• Making use of different audiences and signals to deliver the right creativity at the right time
• Cooperating with departments to support internal projects

Absolutely pivotal for this role as well, is that we expect you to play an important role in professionalizing our business development process. We would like to see you take ownership of ideas and projects to improve our way of working, the customer workflow, and processes within our company and sales organization. We’re working towards the same goal, so we’re eager to hear how to optimize the business.

Therefore, we would love it if you have a ‘committed ’ mindset and proactive mentality. You define customer wishes, bottlenecks, and requests, and discuss those proactively with the CSM, Product Team, and our Founder on how to improve our solution, adding new features and our internal (sales) organization. As we are a small team, we are all working closely together: BDM, CSM, Product Team, and Founder. We are all in it together to make sure NetworkTables stays the number one solution for conferences, trade shows, and networking events!

What’s in it for you?

• Working with smart, fun, and sometimes a bit crazy colleagues
• Financial compensation based on your experience
• Bureaucracy, please no. Freedom & Responsibility, yes.
• Freedom to start your own projects
• Friday drinks at TNW shared office center together with +-300 young entrepreneurial fun people when allowed again...

What do we need from you?

• 1-2 years of experience in online marketing, within a SaaS environment, is a plus.
• Commercial minded ? BSc degree or thinking level
• Fluent in English, fluency in Dutch is a big plus
• You thrive on generating new leads by your content to improve the business development processes
• Committed mindset, proactive attitude, and excellent communicative skills
• Actionable 'can-do' mentality ? Able to perform under pressure and work with deadlines
• Being proactive and seak from opportunities