Swiss Re wint Award voor Team Buildings event 'Filmbuilding' (VIDEO)

AGENCY: CREATIVE PRO, s.r.o.

CUSTOMER: Swiss Re Europe S.A., Slovakia

BUDGET: less than € 50.000 Low Budget

TYPOLOGY: Incentive/Team Building

DATE: 22 November 2012

AUDIENCE: Employees

LOCATION: Media Pro Entertainment Slovakia Film Studios in Bratislava

ENTRED TO BEA: Yes

EDITION: 2013

FOCUS

The company had to create efficient team from existing employees of different departments. Our task was to get members acquainted, create positive atmosphere, apply company goals and strategies to enable company maximize use of all members’ resources to meet their objectives and add value to company

CREATIVE IDEA

We prepared FilmBuilding, creative teambuilding event, producing the first episode of original team series. FilmBuilding shooting took place in usually inaccessible studios, where famous Slovak TV series are shot. The familiarity of scenes has helped with creation of relaxed atmosphere, which accommodated the process of getting to know each other. Every character equally contributed to the story. Every scene communicated specific team goal and company strategy. There was only one linking motive between them, which was revealed during final scene and all of a sudden all scenes started to make sense. The other peculiarity of the event was the fact that it was recorded using single track method, which was expressing need for all to work at the same time on given tasks and putting all their work together, they will be able to see ‘’bigger picture’’. FilmBuilding peaked in viewing of making-of film and 15 minutes long movie pre premiere, which took place almost immediately after shooting.

RESULTS

The CorSo Story was the first task team accomplished. For the first time they experienced working together towards common goal. Video was the most viewed one on internal company network. FilmBuilding raised genuine positive emotion amongst employees and introduced company goals in an unusual way.