Vaak gaat de voorkeur uit naar 'kleine' producties, maar wat is het ook inspirerend om naar de grootste evenementen van Europa te kijken. Het evenement rondom de 50e verjaardag van Lamborghini is daar een prachtige voorbeeld van. Het won de eerste prijs in de categorie Celebration/Festivity:
AGENCY: La Buccia spa
CUSTOMER: Lamborghini
BUDGET: up € 1.000.000 to € 5.000.000
TYPOLOGY: Celebration/Festivity
DATE: May 11 and 12
AUDIENCE: Media, Lamborghini owners and employees
LOCATION: Sant'agata Bolognese
ENTRED TO BEA: Yes
EDITION: 2013
FOCUS
An international event for the 50th anniversary, to emphasize the leadership of Lamborghini to the market, the media, employees and to the world of supercars.
CREATIVE IDEA
Celebrate the event in the same place where the brand was born, the factory in Sant'Agata Bolognese, and turn it into a spectacular container. It was necessary to transform the factory into a huge stage, designing new infrastructure, reinterpreting the spaces and existing routes.
The heart of the event even in a farmland in the factory, La Buccia has designed and realized a huge, imposing, transparent tent of 110 meters long, 40 meters wide and 16 meters high, and a platform of 10,000 square meters.
Before the gala dinner, the guests were welcomed into a lounge from which they departed to visit the production, the museum and the Centro Stile for an auction in favor of the earthquake hit areas of Emilia.
11 May: 1200 guests at dinner, served in less than an hour, three exclusive reveal, a fireworks show. 12 May encore for 2500 employees and their families. It has been set up playgrounds for children, dining and entertainment areas. 100 years of innovation in half the time.
RESULTS
Very positive results both inside and outside the company. An event that has motivated all departments in a company valuing the team and the pride of belonging to the company. Comments about the event from the extraordinary properties of Lamborghini, Audi VW Group present at the event.
