Beste interne evenement ter wereld: T-Systems Slovakia verbindt en maakt loyaal met TFROMHOME
T-Systems Slovakia slaagde erin om niet alleen de beleving naar de huiskamer te brengen met content, educatie, fun en verbinding, maar het resulteerde ook in keiharde resultaten, waaronder 36% vermindering van collega's die van baan wisselden. Daarbij was het budget slechts 50.000 euro. Het TFROMHOME evenement bracht mensen digitaal bij elkaar en verbond ze met hun werkgever.
Met het evenement creeerde T-Systems Slovakia een community-gevoel, dat resulteerde in meetbare resultaten. Zo werden niet alleen collega's maar ook familie en vrienden bij het evenemententraject van 10 weken betrokken. De 'brand interest' steeg, de medewerkerfluctuatie daalde met 36 procent en de content werd 684.800 minuten bekeken.
EventBranche.nl zit al jaren en de (media)jury van de Best Event Awards World en is trots op de onderbouwing van de voorzitter van de mediajury Gorazd Čad:
Agile, effective and SMART. According to the press jury, this will be the attributes of events in the unpredictable future. TFROMHOME project, by the Slovakian CREATIVE PRO Agency, connects all elements of agility. In just six days, the agency developed a creative idea for their client. The project was a 10-week event on the digital platforms of T-Systems Slovakia.
Human touch is an essential part of an event and that is exactly what convinced us. The campaign motivated T-Systems employees to work from home in a positive and inspiring way. We believe that the positive message the project transmitted will stay with us even after the crisis. Yes, People Matter and friends too.
We were also impressed by the event’s ROI.The event influenced employee fluctuation, reducing it by 36%. Furthermore, the social media platforms reached 1 million unique visitors. Most importantly, loyalty to the brand was radically improved. Another exceptional achievement is the value for money of the event, as the entire campaign had a minimal budget and a very high ROI.
Above all, CREATIVE PRO showcased how exceptional and significant the role of professional event organisers is. This showed the industry that there is a light at the end of the tunnel and that there is hope.In the name of the press jury, we sincerely congratulate the winner.
