Bij de indrukwekkende video werd opdrachtgever Audi en Bureau SCHMIDHUBER / KMS BLACKSPACE / HAGEN INVENT gevraagd om rondom de EUBEA inzendingen onder het kopje results aan te geven wat het resultaat was van dit hoge budget evenement. Opvallend voor een evenement dat meer dan 5 miljoen euro gekost heeft, is dat er geen concrete resultaten benoemd worden, maar reageerden bezoekers alleen met citaten als: 'de muziek, de dansers, de producten, het was één grote show.' Dat neemt niet weg dat het evenement en de video erg indrukwekkend zijn.
AGENCY: SCHMIDHUBER / KMS BLACKSPACE / HAGEN INVENT
CUSTOMER: AUDI AG
BUDGET: more than € 5.000.000 High Budget
TYPOLOGY: BtoB Event
DATE: 15.07.2013-05.08.2013
AUDIENCE: BtoB
LOCATION: Copenhagen
ENTRED TO BEA: Yes
EDITION: 2013
FOCUS
For two days each time around 4.000 international dealers and importers lern about products and vehicles from the extended Audi A3 family. Instead of „overloading“ the guests with informations the event includes the characteristics of the destination to create an overall and playful experience.
CREATIVE IDEA
For three weeks the event combines four venues at Copenhagen and Southsweden with a decentralized brandspace. – The first day: Arrival at the private Lauritzen airport terminal and »Audi Welcome Lounge«, where the Audi A3 experience starts over the almost 8 kilometers long Öresundbridge to Sweden and on to the Sturup Raceway. The second day: The experience continues through Copenhagen by bike, on the ship and by an electric driven car. The future oriented life style and design metropolis is not just the „European Green Capital 2014“, it’s the perfect destination. Audi puts on in an impressive performance not just as a brand also as a host.
The hilight venue is the »Audi Pier« in the center of Copenhagen over looking the water. It houses a publicly accessible shop, exhibition area, and the heart of the event: The show area with the 30 meters wide stage for 15 dancers and musicians to interpret the individual representitives of the A3 family.
RESULTS
The dealers were fascinated and impressed by the show and the destination – citations: „The music, the dancers, the products ... it was a big show.“, „It’s absolutely the perfect choice (...) Green City (...) well done Audi!“
